AORP UPHOLDS PORTUGUESE JEWELLERY'S INTERNATIONALISATION THROUGH CROSSINGSThe creation of bridges between the essence and the evolution of Portuguese jewellery gave rise to CROSSINGS, the new international campaign implemented by the Portuguese Jewellery and Watchmaking Association (AORP). Confronted with a world transformed by innovation, digital migration, and new dynamics, AORP continues to bet on distinguished actions that boost the growth of national wares across borders, alongside social demands, and new emerging market trends.
This campaign will be presented in Portugal, in Lisbon, on 11 February, in an exclusive event that will unveil the whole concept behind CROSSINGS to the national community, as well as a collection, inspired by the Sea and developed through partnerships between five industrialists and five personalities from the fields of Art, Culture and Sports.
This campaign will be launched internationally at Expo 2020 Dubai, in partnership with the Portuguese Trade & Investment Agency (AICEP), with the Portuguese Jewellery Week. The event will take place at the Portugal Pavilion, from 19-25 February.