{"id":7486,"date":"2022-01-03T18:25:52","date_gmt":"2022-01-03T18:25:52","guid":{"rendered":"https:\/\/portugalexpo2020dubai.pt\/?p=7486"},"modified":"2022-01-03T18:28:41","modified_gmt":"2022-01-03T18:28:41","slug":"pavilhao-de-portugal-mostra-o-mundo-num-pais-em-experiencia-audiovisual-imersiva","status":"publish","type":"post","link":"https:\/\/portugalexpo2020dubai.pt\/index.php\/2022\/01\/03\/pavilhao-de-portugal-mostra-o-mundo-num-pais-em-experiencia-audiovisual-imersiva\/?lang=pt-pt","title":{"rendered":"Pavilh\u00e3o de Portugal mostra \u201co mundo num pa\u00eds\u201d em experi\u00eancia audiovisual imersiva"},"content":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<strong>A experi\u00eancia imersiva audiovisual do Pavilh\u00e3o de Portugal na Expo Dubai, fruto de um investimento de cerca de dois milh\u00f5es de euros, atrai visitantes contando a hist\u00f3ria do \u201cmundo num pa\u00eds\u201d, escrita com elementos tradicionais para mostrar no M\u00e9dio Oriente.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>A responsabilidade de fazer \u201csentir Portugal\u201d na Expo Dubai, atrav\u00e9s de uma experi\u00eancia audiovisual imersiva, foi entregue \u00e0 empresa portuense <a href=\"https:\/\/gemadigital.com\">GEMA<\/a>, que ganhou o concurso da <a href=\"https:\/\/www.portugalglobal.pt\">Ag\u00eancia para o Investimento e Com\u00e9rcio Externo de Portugal<\/a> (AICEP) para desenvolver os conte\u00fados expositivos para 1.800 metros quadrados (m2) do Pavilh\u00e3o de Portugal, sob o mote \u201co mundo num pa\u00eds\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>Conforme explicou \u00e0 Lusa o diretor comercial da GEMA, Francisco Portal, a empresa, que come\u00e7ou por fazer ativa\u00e7\u00f5es de marca, por exemplo, em festivais de m\u00fasica, destacou uma equipa de cerca de 60 pessoas para desenvolver este projeto de envergadura mundial.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cN\u00f3s apresent\u00e1mos a nossa vis\u00e3o para o pavilh\u00e3o e, dentro do que j\u00e1 existia do concurso p\u00fablico, havia um tema que nos foi dado que \u00e9 \u2018o mundo num pa\u00eds\u2019, e depois, a partir da\u00ed n\u00f3s debru\u00e7\u00e1mo-nos e trabalh\u00e1mos com a nossa equipa especializada de guionistas e foi concebido um gui\u00e3o que foi aprovado pela AICEP\u201d, come\u00e7ou por esclarecer o respons\u00e1vel.<\/p>\n<p>&nbsp;<\/p>\n<p>Assim, com um investimento de cerca de dois milh\u00f5es de euros, a empresa ficou respons\u00e1vel por criar conte\u00fados audiovisuais para as paredes e teto do pavilh\u00e3o, numa hist\u00f3ria que, segundo contou Francisco Portal, come\u00e7a pela constru\u00e7\u00e3o do azulejo, um elemento que une a cultura \u00e1rabe \u00e0 portuguesa.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_images_carousel images=&#8221;7505,7493,7503,7497,7501,7495&#8243; img_size=&#8221;full&#8221; autoplay=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]\u201c[A experi\u00eancia 360\u00ba] tem como fio condutor os azulejos, que s\u00e3o uma das refer\u00eancias da cultura \u00e1rabe em Portugal, e a narrativa come\u00e7a com a constru\u00e7\u00e3o de um painel de azulejos de 360 [graus]\u201d, explicou o respons\u00e1vel.\u00a0Quando o painel de azulejos fica conclu\u00eddo, prosseguiu, come\u00e7a a \u2018viagem a Portugal\u2019, que funciona como um cart\u00e3o de visita do pa\u00eds na Expo Dubai.<\/p>\n<p>&nbsp;<\/p>\n<p>Segundo Francisco Portal, o \u2018feedback\u2019 que t\u00eam recebido \u00e9 \u201cexcelente\u201d e a empresa j\u00e1 tem sido contactada com pedidos de or\u00e7amento e para parcerias.\u00a0\u201cO \u2018feedback\u2019 que n\u00f3s temos tido das pessoas que visitam os pavilh\u00f5es \u00e9 que o nosso tem sido realmente um dos melhores, pela espetacularidade, pela emo\u00e7\u00e3o, pela transmiss\u00e3o de valores e pelo interesse que as pessoas t\u00eam tido em visitar Portugal\u201d, congratulou-se Francisco Portal.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cIsto \u00e9 um trabalho de grande responsabilidade, porque estava nas nossas m\u00e3os mostrar Portugal ao mundo, ou seja, o mundo num pa\u00eds, mas traduzir isso em imagens, em conceitos, em experi\u00eancias e algo que realmente ficasse na mem\u00f3ria das pessoas\u201d, acrescentou.<\/p>\n<p>&nbsp;<\/p>\n<p>A opera\u00e7\u00e3o envolveu 15 toneladas de material transportado para o Dubai, 40 pessoas a trabalhar remotamente para produ\u00e7\u00e3o dos conte\u00fados e 20 pessoas a trabalhar nas altas temperaturas daquele Emirado, para produ\u00e7\u00e3o e instala\u00e7\u00e3o da cenografia e equipamento audiovisual.<\/p>\n<p>&nbsp;<\/p>\n<p>Segundo o diretor comercial da GEMA, al\u00e9m das altas temperaturas, os principais desafios que tiveram de ultrapassar foram o escasso tempo de que dispuseram para desenvolver o projeto e o navio encalhado no Canal do Suez (importante canal de passagem de mercadorias por via mar\u00edtima), no Egito, que obrigou a altera\u00e7\u00f5es log\u00edsticas devido aos atrasos de v\u00e1rios meses que provocou.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Lusa<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Conhe\u00e7a a <a href=\"https:\/\/portugalexpo2020dubai.pt\/index.php\/exposicao\/?lang=pt-pt\">Exposi\u00e7\u00e3o<\/a> portuguesa na Expo 2020 Dubai.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A experi\u00eancia imersiva audiovisual do Pavilh\u00e3o de Portugal na Expo Dubai, fruto de um investimento de cerca de dois milh\u00f5es de euros, atrai visitantes contando a hist\u00f3ria do \u201cmundo num pa\u00eds\u201d, escrita com elementos tradicionais para mostrar no M\u00e9dio Oriente.<\/p>\n","protected":false},"author":2,"featured_media":7499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[71],"tags":[],"class_list":["post-7486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-pt-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pavilh\u00e3o de Portugal mostra \u201co mundo num pa\u00eds\u201d em experi\u00eancia audiovisual imersiva - Portugal Expo 2020 Dubai<\/title>\n<meta name=\"description\" content=\"A experi\u00eancia imersiva audiovisual do Pavilh\u00e3o de Portugal na Expo Dubai, fruto de um investimento de cerca de dois milh\u00f5es de euros, atrai visitantes 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